SR x MDC: Render Fruit

The interview was conducted as part of the SR exhibition “Motion Design, NFTs, and Art.”

The exhibition features Gavin Shapiro, aeforia, beyondbola, Blake Kathryn, Sasha Katz, Adam Priester, Steven Baltay, James Owen, smeccea, Esteban Diacono, Alessio De Vecchi, and Render Fruit (click links to view interviews)

Co-organized by SuperRare and Motion Designers Community.

Render Fruit is a 3D artist, motion designer and animator based in Buenos Aires, Argentina. Since 2005, she works online making gifs, loops, music videos, lyric videos, visuals for live shows and visualizers for the music and fashion industry. She worked as a 3D sculptor and scene composer in VR projects and took part of exhibitions and artists panels.

The true artist is also living the zeitgeist (german term for something like ‘the spirit of the present time’) and is part of her/his inspiration. To get deeper in meanings, you have to look at the artist’s history outside the crypto platform, research career, experience, and build an idea of her/his style.

We creators that had been in this industry for many years now, can tell when we see a copy of a colleague and usually we report them to the original artist. But I think it’s mostly because whether you feel something or you feel nothing with the piece. Sometimes the copies are very poorly edited or an exact copy of the original. I would like to note that I think there’s a difference between copy and inspiration. The true artist is also living the zeitgeist (german term for something like ‘the spirit of the present time’) and is part of her/his inspiration. To get deeper in meanings, you have to look at the artist’s history outside the crypto platform, research career, experience, and build an idea of her/his style. All of us come from showing our work in social media so it’s easy to find.

For me, good and mediocre are very subjective and I usually try to not make judgements over another artist’s work. That said, the crypto art collectors have some filters that I can’t yet understand and sometimes I don’t know how the cryptoart world works. Some very elaborated works, with animation and music composition have poor bids or are sold for much less than some stills that I consider a bit rushly made. But I say this with much respect for others contribution to the crypto art world.

What kind of motion design do you think is worth collecting, what should people look for when determining the value?

Depending on what’s behind the interest of each collector, but if I were one, I would look for ‘complete’ pieces. For me that means: animated, loopable, with original music, good size format, meaningful concepts.

How do you develop your own signature styles?

By forcing the tools to work for my own ideas.

What tools do you use?

Mostly C4D + Redshift and After Effects.

Liquids, floating states, feelings of immersion, duality, eerie.

What themes/subject matter/topics do you often address in your work?

Liquids, floating states, feelings of immersion, duality, eerie.

Can motion designs become a fine art genre and enter the mainstream art market through cryptoart?

I really think digital art is where the art concretion is going. Cryptoart market seems like a really good way to legitimize it.

How to define motion design (characteristics etc.)?

Well, I studied graphic design when I was young and at some point I could almost see the elements like “moving” in the still poster I was designing, so that is pretty much how I see motion graphics. The inherent motion that is hidden in a still piece.

Motion designs’ role in contemporary culture?

We’re not seeing the results yet, we will see them in the future generations. Culture is modeled with time and the changes are slow.

The role of social media in your art career?

They had been pretty much the only way to show my work, so I would say they’re very important. To understand how each social media works better and take advantage of them feels also like a parallel work that takes a lot of energy.

Should motion design be considered as art or design? What’s the difference between art and design in your opinion?

I relate design as something that is made to serve some purpose, establishing a designer-piece-customer relationship. Client appears as the third part. Art is just the act of creation and, with luck, there is a third part which would be the observer, but it’s appreciation it’s beyond results and gives an artist-piece-observer relationship. But then I think motion design, at least in the way I work, reunites both concepts, since I work mostly with artists in the music industry so the relation would be artist-piece-artist, which I find very beautiful!

What is motion design’s past, current and future place in the art world/market and art history?

Being part of the movement, I have no clear idea of past/current/future, I just keep making art, happy to belong to the movement.

Why do you think motion designs are on average highly valued in the crypto art market?

As said, I think not everyone is getting the clout they deserve and the cryptoart rules are not clear for me yet.

What are the differences between the crypto art world and your original background?

Well, basically cryptoart market opened one way to legitimate art by putting a price on it.

What are the differences between being a crypto artist and a motion designer?

For me, being a motion designer makes you also a potential crypto artist.

What do you hate about cryptoart?What aspect of it should be improved/corrected?

Withdraws are unfair! haha.

What has been your cryptoart experience by far?

It is very new for me and has been exciting so far but also a bit confusing. But I’m very optimistic with this and soo glad to be part of it as an ‘early adopter’.