I shop, therefore I am.
If I had to sum up human life in three icons, I’d draw: maternity ward — supermarket — cemetery.
Life unfolds between the aisles. Your grocery basket is who you are.
Products promise happiness, simplify life, and make us dependent.
A million kinds of cereal, sugar in every damn product, flashy packaging — all part of the consumption needle.
We don’t buy to survive.
We buy to live.
While our biography is quietly being printed
on a supermarket receipt.
