Energy Crisis takes the promise of instant energy and pushes it to its logical extreme. A familiar energy drink can is crushed into the body of a grenade, merging the visual language of stimulation with that of detonation.
The work examines a culture increasingly built around artificial urgency, more energy, more productivity, more hours, more consumption. What is marketed as fuel for the body becomes something volatile: a temporary charge whose consequences are conveniently left outside the advertising.
By turning the product into its own warning symbol, Energy Crisis asks a simple question: when everything is designed to keep us switched on, at what point does energy become exhaustion?
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